ROOTS & YIELD (R&Y)

ROOTS & YIELD (R&Y)

Scaling the $7.8M global agri-trade infrastructure

AgriTech

Project description: Roots and Yield

The problem: global agro-trade is broken, opaque, and inefficient. Despite being a multi-billion dollar market, the gap between producers in emerging markets and global buyers is filled with middlemen who extract value without adding security or transparency.

The solution and traction we have built is the “missing link,” a high-stakes trade infrastructure and compliance-first platform. Unlike most startups at this stage, we are NOT starting from zero. We have:

  • Validated scale: A $7.8M active pipeline across 18 countries (LATAM & Africa, EU, US).

  • Direct access: sovereign-level access to producers and decision-makers.

  • Skin in the game: $100k+ personally invested and a 100% clean cap table.

  • Investor interest: currently in advanced talks with EU family offices for a $1M capital deployment to fuel our next cycle.

The tech stack and operations: We leverage AI-assisted workflows and RegTech to automate compliance (EUDR/SGS) and logistics. We don't just trade; we build the digital and physical rails for the future of food security.

What I’m looking for is to be a “boots on the ground” founder. I handle the high-level politics, the field operations, and the closing. I need a system builder/COO/ Co-founder to own the internal machine.

  • The mission: Turn operational chaos into a scalable, automated engine.

  • The location: I am based in Paris, and while I am open to talent anywhere, I have a strong preference for someone with a footprint or mindset aligned with the Americas (USA/LATAM) to bridge our time zones and market expansion.

  • The Stake:   I am offering a 10% to 15% equity stake for a partner who brings the same intensity and ownership I do. You are joining a venture with a clean cap table, proven revenue potential, and active institutional negotiations. This is an opportunity to own a significant piece of a global infrastructure from day one.

You aren't building from zero; you are taking a proven, monetized infrastructure and engineering it for $100M+ scale.

www.boutique.caafral.com
GROWTH
$0 TOTAL REVENUE
$100,000 / $1,000,000 RAISED

The Team

Clénat Desirelle

Clénat Desirelle

Founder

100%

4Y VESTING, 12M CLIFF

Co-founder role for Clénat Desirelle

Celebrity anozie

Celebrity anozie

Strategy & Ops

10%

4Y VESTING, 12M CLIFF

I am looking for a system builder to turn high-stakes operational chaos into a world-class machine. We have a $7.8M pipeline and 18 countries to manage; I need you to own the engine.Your mission: Scale our internal infrastructure, automate AI-driven workflows, and oversee international execution. You are the architect of my 'boots on the ground' leadership. If you live for systems and zero-friction operations, let’s build this empire.

Equity Pool

EQUITY POOL

Future Equity Pool

10%

0Y VESTING, 0M CLIFF

EQUITY POOL

Future Equity Pool

5%

0Y VESTING, 0M CLIFF

Open Roles

Hiring

HR & Talent Lead

5% Equity

As we scale our infrastructure across 3 continents, our success depends on elite talent. I am looking for a leader to build our global culture and hiring engine from the ground up.Your mission: attract 'A-players,' manage international compliance, and design a high-performance environment. You will ensure that as we grow to a $100M+ valuation, our human capital remains our strongest competitive advantage.

Vesting: 4Y VESTING, 12M CLIFF

ROADMAP

IDEA

COMPLETED

Core vision and mission mapping.

PROTOTYPE

COMPLETED

Functional blueprint and digital asset creation.

MVP

COMPLETED

Public deployment and initial sector engagement.

REVENUE

COMPLETED

Monetization protocol and billing systems active.

GROWTH

IN_PROGRESS

Scaling operations and regional expansion.

TACTICAL DECK

PLANNED

Slide 1: Title and hook - Company name: Roots & Yield. - Tagline: scaling a $7.8M global agro-trade infrastructure. - The mission: bridging the gap between emerging market producers and global demand through compliance and vertical integration. Slide 2: The problem (the friction) - Fragmented Markets: direct trade between LATAM/Africa and Europe is currently opaque and inefficient. - The compliance wall: new regulations (EUDR, ESG) are creating massive barriers for traditional traders. - Value extraction: middlemen extract profit without adding security or transparency. Slide 3: The solution (the link) - Compliance-first platform: integrated RegTech to automate EUDR and international standards. - Vertical integration: controlling the chain from origin to distribution. - Direct access: removing the noise by connecting institutional buyers directly to vetted sovereign-level producers. Slide 4: Market opportunity - TAM (total addressable market): the global agro-trade market ($X trillion). - SAM (serviceable addressable market): cross-border trade between LATAM/Africa and the EU. - The timing: food security and supply chain sovereignty are now top-tier political and financial priorities. Slide 5: Traction (the power slide) - Active pipeline: $7.8M in high-probability trade volume. - Global footprint: operational presence and sourcing networks in 18 countries. - Proof of concept: secured LOIs (Letters of Intent) with major institutional partners. - Founder's commitment: $100k personal capital already deployed to build the foundation. Slide 6: Business model - Transaction margin: 10-15% commission on managed trade volume. - Service fees: compliance-as-a-service for third-party importers. - Asset appreciation: increased margins through vertical labeling and branding. Slide 7: Technology and operations - AI-driven workflows: using multi-agent AI to manage logistics, documentation, and compliance. - SOPs at scale: turning “boots on the ground” expertise into repeatable, digital systems. - Risk mitigation: advanced vetting processes for producers and secure financial rails. Slide 8: the team - Clénat (founder and principal): expert in international trade, high-level negotiation, and market entry (G20 YEA representative). - Core team: strategic sales (LATAM), operational support, and open COO/strategy and ops role (10% ESOP reserved for top-tier talent). - Advisory: backed by experienced industry mentors. Slide 9: Financials and the “Ask” - The raise: seeking $1M in growth capital. - Valuation: $2M (pre-money). - Use of funds: * 40% team expansion (key C-suite hires). - 40% operational deployment (fulfilling the $7.8M pipeline). - 20% technology/RegTech automation. Slide 10: the vision (the exit) - Milestone: target $50M+ GMV within 24 months. - The future: becoming the primary digital and physical infrastructure for South-North agro-trade.

CAPITAL INJECTION

PLANNED

Seed round finalized and mission funded.

Vision & Strategy

"Ideas are easy. Execution is everything." — John Doerr

Project Revenue
$0Revenue
Project Funding
$100,000Raised

Goal: $1,000,000

Creator

Clénat Desirelle

Clénat Desirelle

Founder and CEO | G20 YEA candidate | Scaling global agri-compliance and trade infrastructure

I build the systems that connect global capital to real-world production. As the founder of CAAFRAL, I’ve spent the last 9 months securing a $7.8M trade pipeline across 18 countries, navigating the complexities of international logistics and EUDR/ESG compliance.

My approach is rooted in extreme ownership and vertical integration. I am currently leading negotiations for a $1M capital deployment with European family offices to accelerate our transition from a high-growth venture to a global trade pillar.

I am driven by projects with a “real-world positive impact” and am actively seeking a strategic co-founder / COO to join this journey. While I lead the global expansion and institutional closing, I need a world-class system builder to own our operational engine and scale our internal infrastructure. I am building an elite team of “A-players” to dominate the cross-border agro-trade space—if you thrive on turning operational complexity into a high-performance machine, let’s talk.